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For small business owners, finding the time and money to build their company is a constant battle, especially during this worldwide pandemic. Between filing for their LLC, maintaining good relationships with clients, and paying the bills, secondary responsibilities like building a cohesive brand and fine-tuning social media strategy can fall to the wayside. As the work starts to get overwhelming many business owners will opt to bring on more employees, but in this time of economic downturn, this may not be a possibility. If you are struggling to complete all of your responsibilities and you can’t afford to add to the team, consider outsourcing some of your tasks.

Outsourcing tasks like graphic design, social media, and content creation is cost-effective and can help you get professional work to build your brand. However, this is only the case when outsourcing is done properly. When done wrong, hiring out can be a big waste of time and resources. If you are on the fence about whether or not outsourcing is right for your business, take a look at these pros and cons of contracting to guide your decision.

In the current climate, business owners are having to make tough decisions to stay afloat. If you are considering contracted work, create concrete procedures for tasks and vet your freelancers carefully. If done correctly you can bring high-quality work to your company and save some time and money along the way.