4 Ways Recruiters Can Use Social Media as a Significant Tool (Guest blog)by
A company that believes in producing quality work always looks for highly talented and creative individuals. Apart from posting ads in newspaper, such a company also utilizes social media as a primary source. It is because social media is turning out to be an exceptional platform. Not only to market a brand, but also to hire the right candidate for better productivity.
If you are still not using social media for recruitment process, then you are probably missing a huge opportunity to hire extraordinarily talented and creative people for your company. However, if you are already using social media, but not receiving fruitful results, then it is a perfect time for you to read this blog.
Being a HR Specialist, I know how to make the best use of social media for staying connected with the industry relevant people. Therefore, I have narrowed down some remarkable ways that will surely help you recruit the right candidate in just a short span of time.
Here you go…
1) Just Be Yourself
If you are willing to establish a prominent position of your company on social media, then be yourself. You don’t need to do something out of the box to grab attention. For instance, if you own a digital agency, then formulate a results-driven social media strategy based on compelling images and content to captivate the target audience.
This way you will not only be promoting your company, but will also be attracting more job seekers without spending a great deal of money.
2) Display Your Company’s Culture
Oh yes, without showcasing the culture of your company, you can’t get connected with the potential job seekers. Remember, candidates who are passionate about work always search for a place that can offer a better learning and creative environment for maximum exposure.
Fortunately, with the help of social media you can display the real culture of your company, just the way you want. But, before getting started, make sure to create exclusive strategies for LinkedIn, Facebook and Twitter for remarkable outcomes.
3) Use Eye-Catching Content to Connect with the Audience
When it comes to social media, content works as a backbone. It only updates the prospects about latest news, events and job openings, but also sketches a phenomenal impression of company. But for this, you really need to be expert in creating entrancing captions, Tweets and descriptions.
Keep in mind that every social platform follows its unique of publishing a post. Therefore, if you really want to reach out to the potential job seekers, you should definitely learn the best use of content.
I strongly believe that after using content in an effective way, you will feel a prominent change to the response rate.
4) Consider LinkedIn As An Integral Part
Yes, you heard me right. LinkedIn is a network that has been created only for professionals. It is a place where you will get enormous opportunities to establish your company’s reputation quite effectively. Not only this, LinkedIn is an incredible network that connects like-minded people from all across the world on the basis of their skills, expertise and interests.
So yes, if you desperately want to improve the recruitment process of your company, use LinkedIn as an integral part of your social media campaign.
Jasmine Demeester is working as a HR Specialist at a multinational company in New Orleans. She has been connected with this field since 2009. Moreover, she is an academic trainer at UK Dissertation Help Deal and has trained millions of UK students online. Follow her on Facebook | Twitter | Google+